Icons GRAIL CUP prototype
In 1995 Icons prepared to secure an Indiana Jones
license. It seemed a natural property to base Film replicas of historic
Icons first trip to Skywalker Ranch in 1996 to conduct extensive
product development in the famous Lucas Film Archives warehouse, detailed
photographs and video were taken from the Indiana Jones Trilogy.
tracked down the original mold and master for "The Holy Grail"
used during the production of Indiana Jones and the Last Crusade
in the United Kingdom. This 1:1 scale Holy Grail cup prototype was on
display in the memorabilia adorned conference room of Icons
HQ in Sun Valley and North Hollywood, California.
Jones and the Last Crusade "Holy Grail" prop replica
cup is a gorgeous, 1st generation casting, taken directly from a screen-used
original, which was custom painted to appear as if a very ancient cup
(with simulated oxidation) and hand applied gold-metal leaf, all fabricated
under the direct supervision of Film and Television professional craftspeople.
The prototype still has an original Icons inventory tag which
reads "Indy III Holy Grail Proto" with a permanent metal stamped/numbered
Icons inventory sticker, which reads "Property of Icons".
are also a variety of original R & D artifacts relating to Icons
development of the proposed Indiana Jones licensed prop replica product-line.
Including un-published, hand-drawn, full-color conceptual drawings by
the acclaimed film production illustrator, Daren Dochterman (check credits
who was also a major contributor to Icons vision and branding.
were 2 advertising layouts. The much heralded "You don't have to
go through this..." marketing campaign, conceptualized and designed
by James Latta and Daren Dochterman. The ad concept basically shows
Indiana Jones in precarious situations in Raiders of the
Lost Ark. And states "You don't have to go through this...or
this...to get this." "The Treasures of Indiana Jones, now...they
can be your treasures too." An early rendition of an Icons
logo can be seen at the bottom of the Idol head portion of the advertising
is accompanied by an LOA on Icons original corporate letterhead
hand-signed by its former CEO / President in the year 2000.