Group Secures Exclusive
Construction Category Rights to
Indiana Jones(TM) Property
YORK, June 18 /PRNewswire/ -- LEGO Group, the world's leading construction
toy manufacturer, today announces a partnership with Lucasfilm Ltd.
to produce building sets based on the Indiana Jones franchise
-- one of the most globally successful movie series ever made.
worldwide blockbuster films, and the highly anticipated May 2008 premiere
of the new Indiana Jones movie, will provide inspiration for
a series of highly iconic and action-packed build-and-play adventures
of the rogue archaeologist and hero.
is such a natural synergy between Lucasfilm and LEGO enthusiasts of
all ages that makes combining our stories with the LEGO play pattern
an easy decision," said Howard Roffman, President of Lucas Licensing.
"We're thrilled to have a chance to share the history and success
of LEGO Star Wars with another Lucas franchise."
playsets based on the classic trilogy are slated to launch
in January 2008. Three sets based on iconic scenes from Raiders
of the Lost Ark include: Temple Escape ($49.99 USD) which brings
the legendary rolling boulder scene to life in LEGO form as Indy faces
spiders and poisoned darts in his search for the Golden Idol of Fertility.
With Race for the Stolen Treasure ($29.99 USD), kids build two desert
vehicles and recreate Indy's truck-hopping fight to save the treasure.
Indiana Jones and the Lost Tomb ($19.99 USD) recreates the eye-popping
suspense of Indy rescuing Marion from slithering snakes in an Egyptian
tomb. And based on Indiana Jones and the Last Crusade action,
Motorcycle Chase ($9.99 USD) depicts the scene where Indy and his father
escape with the map to the hidden temple.
constructible playsets based on the fourth movie will launch
in May 2008, with suggested retail prices ranging from $9.99 to $79.99
are thrilled to be bringing yet another blockbuster Lucasfilm property
to life for LEGO kids and adult enthusiasts," said Jill Wilfert,
vice president, partnership and alliance management for the LEGO Group.
"The marriage of strong story, well-known characters, dynamic vehicles
and action-oriented movie scenes with the classic LEGO play pattern
is a proven winner, and Indiana Jones lends itself perfectly to the
build-and-play world of LEGO building."
For more than 25
years, audiences have been enraptured by the exploits of Indiana Jones.
The film trilogy -- Raiders of the Lost Ark, Indiana Jones and the
Temple of Doom, and Indiana Jones and the Last Crusade
-- garnered 14 Academy Award nominations, won 7 Oscars, and grossed
over $1,182,000,000 at the box office. The films are among the most
popular movies ever made and have become a legendary part of film history.
About the LEGO Group
The LEGO Group (http://www.LEGO.com)
is a privately held, family-owned company, based in Billund, Denmark.
It was founded in 1932 and today the group is one of the world's leading
manufacturers of play materials for children. The LEGO Group is committed
to the development of children's creative and imaginative abilities
through its products, which can be purchased in more than 130 countries,
and its employees are guided by the motto adopted in the 1930s by founder
Ole Kirk Christiansen: "Only the best is good enough."
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